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PPC Competition: represents a domain's ranking based on the number of advertisers bidding on each keyword.Monthly Volume: the average number of times people have searched for this exact keyword Visit our Visual Guide to Google SERP Features to learn more SERP Features icons for each Google search engine.Average Rank: the keyword's average rank on the report date across all the displayed search engines.Common Rank: the rank that repeats the most across all the displayed search engines for the keyword on the report date, and the percentage of the search engines that rank represents.Worst Rank: lowest rank the keyword reached on the report date across all displayed search engines.Best Rank: the highest rank the keyword achieved on the report date across all displayed search engines.Keyword Tags (to display only specific tags, use the tag filter in the Filters section of report options).Search Engine Name displays the name of the Search Engine.This title will also display on your White Label PDF Reports both in the bookmarked links and at the top of the report.